Moorestown, NJ — HomeEQ, the fully digitized HELOC solution from Arc Home, continues to build momentum with the addition of Lee Malone as Vice President of HELOC. Backed by more than 20 years of home equity lending experience, Lee will lead the growth of HomeEQ and help brokers turn rising home equity into new revenue opportunities.

In his role, Lee will oversee the growth of HomeEQ, leading efforts around education, strategy, and partnerships to help originators maximize its value. He brings extensive experience scaling HELOC programs, including building a program from launch to nearly one billion dollars in yearly funded volume. That background gives him the insight and vision to make HomeEQ a go-to resource for brokers and borrowers alike.

“I am thrilled to join Arc Home and lead the continued growth of HomeEQ,” said Lee Malone.  He continued, “In today’s market, brokers need to offer smart, simple, and fast solutions for homeowners who are not looking to refinance but want to access their equity. HomeEQ checks all those boxes with a streamlined process and funding in days. I look forward to working closely with our partners to help them grow their businesses, meet client demand, and make HomeEQ a core part of their offering.”

Brian Devlin, CEO of Arc Home, added, “Lee’s HELOC expertise and client-focused mindset make him the perfect fit to drive HomeEQ’s growth. His ability to connect strategy with execution, and deep understanding of what clients need in today’s market, aligns perfectly with our vision. We are confident Lee will help HomeEQ become a leading solution for brokers and a powerful longer-term growth engine.”